Syndicated audiences
Thousands of off-the-shelf segments, ready to target in your DSP of choice today.
- B2B firmographic, technographic & job function
- B2C demographic, lifestyle & purchase intent
- Refreshed daily to weekly by category
Audience Data Marketplace
The data layer behind smarter media.
MarketAds builds identity-resolved, privacy-safe audiences and delivers them natively to the DSPs your teams already use. When you want us to run the media too, we buy it, managed by our traders or fully automated on our own bidding platform.
Available natively in
- The Trade Desk
- StackAdapt
- Beeswax
- Yahoo DSP
- Xandr
- LiveRamp
240M+
U.S. consumers resolved in our identity graph
32M+
B2B professionals with firmographic attributes
6,000+
Standard segments across 14 taxonomy categories
<24h
Custom segment build-to-delivery turnaround
Data
Audience data built for media, not mailing lists.
Every MarketAds record is resolved to a persistent identity, scored for recency and confidence, and packaged for programmatic activation. You buy reach that actually matches, at the scale your campaigns need.
Custom segments
Our data science team builds audiences to your brief: specific accounts, look-alikes, or niche behaviors.
- Account-based lists (ABM) to device-level reach
- Seed-based look-alike modeling
- Delivered to your seat in under 24 hours
Identity & onboarding
Bring your CRM or first-party data and we resolve, enrich and activate it with no raw PII leaving your control.
- Hashed email, MAID, IP & CTV identifiers
- UID2 and cookieless-ready IDs
- Clean-room compatible workflows
Firmographic
Industry, revenue, employee size, HQ geography
1,240 segmentsB2B Intent
Topic-level research surges across 8,000+ topics
1,860 segmentsJob Function & Seniority
Role, department, decision-making authority
420 segmentsTechnographic
Installed software, cloud stack, tech spend
610 segmentsDemographic
Age, income, household composition, education
380 segmentsPurchase Intent
In-market signals for auto, finance, travel, retail
940 segmentsLocation & Mobility
Visitation patterns, commuters, geo-fenced POIs
310 segmentsLifestyle & Interest
Hobbies, media consumption, life events
520 segments
How it works
From raw signal to activated audience, in one pipeline.
We own every stage of the data supply chain, so quality, compliance and match rates stay under one roof.
-
01
Source
Consented signals from vetted publishers, panels, and offline partners, audited before ingestion.
-
02
Resolve
Our identity graph links devices, households, and professionals to a single persistent ID.
-
03
Model
Machine learning scores intent, recency and confidence, then builds segments and look-alikes.
-
04
Activate
Audiences sync server-to-server to The Trade Desk, StackAdapt, Beeswax and more.
-
05
Measure
Match rate, reach and outcome reporting feed back into the models to sharpen every refresh.
Activation
Your audiences, live where you buy.
MarketAds segments appear directly in the data marketplaces of leading DSPs. Your traders select them like any other audience. No file transfers, no custom pixels, no engineering tickets.
- Server-to-server integrations with automated daily refresh
- Transparent CPM data pricing billed through your DSP
- Private segments delivered straight to your seat ID
- Display, mobile, CTV, audio and DOOH reach
| Destination | Delivery | Refresh | Status |
|---|---|---|---|
| The Trade Desk | Data Marketplace | Daily | Live |
| StackAdapt | Audience Marketplace | Daily | Live |
| Beeswax | Segment Sync | Daily | Live |
| Yahoo DSP | Data Marketplace | Weekly | Live |
| Xandr / Microsoft | Segment Sync | Weekly | Live |
| LiveRamp | Data Store | Weekly | Live |
Need another destination? We onboard new DSPs, SSPs and clean rooms on request.
Media Buying
Data first. Then we can run the media, too.
Most clients license our data inside their own DSP. For teams that want a partner on execution, we put our audiences to work through managed campaigns or fully automated buying.
Managed media buying
Senior programmatic traders plan, launch and optimize campaigns across channels, built on MarketAds audiences from day one.
- Audience strategy and media planning
- Daily pacing, bid and creative optimization
- Brand safety, viewability and fraud controls
- Weekly reporting with a dedicated account lead
Automated media buying
The MarketAds bidding platform automates targeting, bidding and budget allocation, with our data built in at the bid level.
- Rules-based and ML-driven bid automation
- Native access to every MarketAds segment
- Custom bidding logic and supply-path control
- Log-level data and full fee transparency
Enterprise-grade infrastructure. Our platform runs on Beeswax bidder-as-a-service technology, white-labeled and extended by MarketAds.
Request a platform demo
Why MarketAds
More than a contact database.
Sales-intelligence tools are built to fill inboxes. MarketAds is built to reach entire buying committees and consumer markets, at programmatic scale.
| Capability | Typical contact database | MarketAds |
|---|---|---|
| Primary use | Outbound email and calling | Programmatic media across every channel |
| Reach | Individual contacts you can email | Devices, households and full buying committees |
| Native DSP activation | CSV exports | The Trade Desk, StackAdapt, Beeswax and more |
| Consumer (B2C) data | Not available | Demographic, lifestyle and purchase intent |
| CTV, mobile and DOOH | Not supported | Supported through identity graph |
| Media execution | None | Managed and automated buying |
Solutions
Built for the categories that spend on data.
B2B & Technology
Reach buying committees at target accounts with intent and technographic audiences.
Agencies & Holding Companies
White-glove data partnership, private segments, and pricing that protects your margin.
Retail & CPG
In-market shoppers, category buyers and location-based audiences for every season.
Financial Services
Compliant prospecting audiences for cards, lending, insurance and wealth.
Automotive
Model-level intenders, conquest and lease-end audiences across CTV and digital.
Healthcare & Pharma
Privacy-safe, condition-agnostic HCP and wellness audiences built to policy.
Privacy & Data Governance
Responsible data is better data.
Our sourcing, modeling and distribution follow a privacy-by-design program that is reviewed continuously, not once a year.
Consent-first sourcing
Every data partner is vetted for notice, consent and opt-out handling before a single record is ingested.
Regulatory alignment
Programs designed around CCPA/CPRA, U.S. state privacy laws and GDPR, with honored opt-outs across the graph.
No raw PII in activation
Audiences reach DSPs as pseudonymous IDs. Sensitive categories are excluded by policy.
Security controls
Encryption in transit and at rest, role-based access, and audited data handling across our infrastructure.
Get started
Put better data behind your next campaign.
Tell us what you are trying to reach. A data strategist will come back with segment recommendations, estimated reach in your DSP and pricing, usually within one business day.
- One business day responseFrom a strategist, not an SDR sequence.
- Free reach estimateSized against your actual DSP seat.
- Prefer email?sales@marketads.com